Beschreibung
Sebastian Knoll suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Autorenportrait
Dr. Sebastian Knoll ist wissenschaftlicher Mitarbeiter von Prof. Dr. Günter Müller-Stewens und Projektleiter am Institut für Betriebswirtschaft der Universität St. Gallen.
Inhalt
Concept and Characteristics of Cross-business Synergies Types of Cross-Business Synergies Empirical Approach Exploratory Work: Strategies for Growth Synergies