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Cross-Business Synergies

A Typology of Cross-Business Synergies and a Mid-Range Theory of Continuous Growth Synergy Realization

Erschienen am 26.02.2008, Auflage: 1/2008
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Bibliografische Daten
ISBN/EAN: 9783834908698
Sprache: Englisch
Umfang: xxiii, 389 S.
Format (T/L/B): 2.2 x 21 x 14.8 cm
Einband: kartoniertes Buch

Beschreibung

Sebastian Knoll suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.

Autorenportrait

Dr. Sebastian Knoll ist wissenschaftlicher Mitarbeiter von Prof. Dr. Günter Müller-Stewens und Projektleiter am Institut für Betriebswirtschaft der Universität St. Gallen.

Inhalt

Concept and Characteristics of Cross-business Synergies Types of Cross-Business Synergies Empirical Approach Exploratory Work: Strategies for Growth Synergies